OUR STORY

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at Petals, we craft mood-driven incense for intentional breathers; for you, who knows that scent isn’t just how something smells, but how it makes you feel.

let’s be honest, you’re not just looking for a fragrance. you’re searching for a feeling. when you’re tired, you crave calm. when you’re scattered, you want clarity. when the world feels heavy, you reach for comfort.

you don’t want to cover up.

you want to shift within.

that’s where we begin.

OUR SENSORY UNIVERSE

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BRETHE IN WITH INTENTION

what you breathe shapes how you feel, and we believe it should never weigh you down. no thick fumes. no artificial bite. no chemical-laced bamboo sticks. just a soft, steady burn clean on the air, kind to your breath. we also include a scentless test stick, so you can feel the difference before the fragrance even begins.

2

SAFE FOR YOUR SENSES

our blends are globally safety-certified, gentle enough to inhale without worry. each one is made with botanical resins, time-honored ingredients, and just a touch of DPG oil to keep the burn consistent and clean.

3

BREATHE IN THE STORY

It all began with a simple question: what if scent could do more than smell good? India discards over 800 million tons of flowers every year, many fresh from temple offerings. we rescue those blooms before they’re lost. still fragrant. still full of life. and give them a second chance, as mood-crafted fragrances. we call this flowercycling.

SCENTS THAT SHAPED US

SAURABH KASHYAP - CEO

roses in the garden, sandalwood soap after every bath, incense curling through the house; fragrance was always present in my life. when I saw temple flowers being given a second life, I knew this was more than memory. it was purpose.

Petals is my way of turning those small, everyday scents into moods we can all breathe in again.


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AMITA DUBEY KASHYAP - DIRECTOR

my grandmother’s basket of roses, marigolds, champa; that was my first classroom of fragrance. those scents told me prayers had begun, that the house was alive.

today at Petals, I carry forward that aura of belonging: fragrances that don’t just linger, but remind us that we are held.

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RISHI SHUKLA - DIRECTOR

from attar-soaked cotton at weddings to khus and rose tucked into AC vents, I was always the one setting the air. music. chandeliers. carpet. sandalwood. I learned scent is not décor. it is a switch.

Petals was born from that certainty. design the air and the moment obeys. design the air and memory stays.

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THE CONVERGENCE

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Petals was not imagined at a desk.it was born in gardens at dawn, in the quiet of reading rooms, in gatherings where scent lingered long after the night ended. three different lives, three beginnings, one belief.

Petals is where our stories meet, and where we invite yours to begin.